The Effects of Google Algorithm Updates on SEO
When Google established an algorithm change in 2013, the rules of SEO writing transformed. In the event you’re a freelance author that focuses on supplying this sort of content, then following are a few of the vital things to remember.
Keywords aren’t the attention anymore. This is because after Google dug through a lot of data, their research team discovered that ranking a site highly merely on targeting keywords is easy to do. They also learned that spammers use this tip and so churn out a great deal of crap content. Hence, Google made tougher rules for ranking the websites predicated on churned content and also the targeted keywords. They require variety in the content you provide and the keywords you use. They also need you to start using branded anchor text.
The changes in Google algorithms state that you do not employ a single keyword on your anchor text repeatedly. For the same reason that they demand you do not fill your site with one a few keywords targeted in your content, they do not want you to do this in the anchor text also. They need that you are creative and utilize variety. You should not use an exact match anchor text and spam sites are known for this. The majority of the exact anchor text doesn’t use proper grammar. But, most spammers still utilize them since there are lots of searches conducted for these words.
The reasoning behind this is that no reputable company like linknow media wants any grammatically incorrect or misspelled words on their site. If you are doing this, you risk the sinking of your site’s rankings.
The most recent upgrades in Google algorithms would be to penalize the sites which use SEO tactics that are illegal and reward those that serve their traffic well. The main objective of these updates was to reduce the spamming and hacking while offering webmasters the tools they needed to fix sites that were hacked.
The key point is that Google is tracking how you build backlinks and you might be in hot soup should you have many non-relevant or low carb backlinks to your site. Google is also evaluating the rate at which you build backlinks. Google raises a red flag if your website is new and you get spikes all of a sudden. It will probably sandbox the site and it could ignore your backlinks.
The points above are the many ways in which Google Algorithms have influenced SEO that any search engine optimization firm must be conscious of. The main idea is that it is becoming harder to rank highly in SERPs which opens up opportunities for digital marketing and web design companies like Linknow media that provide quality Linknow media reviews and content.