Choosing a good call tracking platform depends on several crucial factors that can be easy to miss. There sure is so much more happening behind a slick interface or a great discount.
Looking around, you will surely find a lot of vendors and products available. Before deciding on a particular call tracking platform, consider the following:
The idea behind call tracking is publishing unique phone numbers on all of your campaigns. If your campaign is intended for a worldwide market, be sure that your provider offers phone numbers, both local and toll-free, in the country or countries you’re targeting.
Automated Generation of Numbers
A good call tracking solution generate numbers dynamically, which means you will not have to manually assign numbers to pages. The manual process is unscaleable and can cause errors in analytics when done wrong.
Compatibility with Existing Systems
Call tracking software becomes more useful when integrated with other tools. Be sure to avoid compatibility issues, or your platform can become more of a liability than an asset.
Various businesses have unique uses of call tracking software, and of course, you should pick a platform that can be customized fully to your own particular needs. Otherwise, you will end up wasting resources.
Once you implement a call tracking solution, all calls you get will go through that system, so pick one with a reputation for reliability. Else, you stand to lose both leads and your credibility.
There is so much information you can get about prospective customers from call recordings and transcriptions. Moreover, you will be able to monitor your sales representatives’ call handling practices and improve them where necessary.
Concrete and Detailed Analytics
When choosing a call tracking solution, make sure it presents in real time all basic analytics such as caller ID, caller location, call duration, etc.. Furthermore, you should be able to get insights from historical data, such as call volume and call duration patterns, which can help you improve your marketing strategy.
Finally, though you should never choose a call tracking platform mainly on cost, it is nevertheless a very important consideration. After all, you can only get one that fits your budget. Since all your incoming sales calls will be coming in through the call tracking system, make sure you get the best prices not just for calling minutes but for phone numbers as well. Yes, phone number costs count because as you start scaling your campaigns, you will be purchasing many phone numbers.